At the same time, ISSA Canada witnessed the professionalism of its manufacturer, distributor, and facility service provider members, who have helped combat the unseen enemy and keep the public safe.
Following a hiatus in 2020, ISSA Show Canada transitioned to a virtual format in 2021 and attracted more than 800 registrants. A virtual networking session provided participants an opportunity to speak with event sponsors and connect with industry peers, while the educational symposium’s seven sessions were made available on ISSA Canada’s YouTube Channel for viewing on demand.
Each year ISSA Canada recognizes and honors organizations across Canada that are committed to environmental management and the value of clean through the ISSA Canada Environmental Stewardship Awards. In 2021, the award winners included Yorkdale Shopping Centre in Toronto; Manulife Investment Management in Montréal; and Rogers Place in Edmonton, Alberta. Nominations for the 2022 awards are being accepted.
Looking ahead, ISSA Canada will continue to deliver virtual educational offerings to members. Additionally, plans are underway for an in-person ISSA Show Canada to be held June 8-9, 2022, at the Metro Toronto Convention Centre in Toronto. With a theme of “Re-Set for the New Clean,” the event will focus on educating and inspiring the industry following the transformation experienced during the COVID-19 pandemic.
Like many other parts of the world, Latin America’s focus in 2021 was to adapt to the new normal and recover from COVID-19-related closures. ISSA designed and provided essential tools to help its members, the cleaning industry, and the local economies.
One of these tools was the translation and expansion of GBAC STAR accreditation to the Latin America (LATAM) region. Currently, 65 convention centres, hotels, and commercial buildings in Latin America are accredited and can be easily found via the GBAC STAR Facility Directory. GBAC STAR ensures safe and healthy spaces to work, visit, and shop. The expansion of the program also creates new business opportunities for ISSA members like cleaning service providers, manufacturers, and distributors.
The GBAC Distributor Referral Program, built for active ISSA-member distributors and wholesalers, was also made available. The program incentivizes these organizations to offer GBAC STAR Facility Accreditation and GBAC Online Fundamentals Course to customers and prospects. GBAC also rolled out enhanced and new courses, including GBAC Online Fundamentals Course 2.0 and Infectious Disease Awareness in the Workplace: COVID-19 Considerations, available in Spanish.
In 2021, ISSA LATAM provided virtual training sessions for nearly 600 individuals, covering topics that helped members enhance their approach to cleaning. By partnering with manufacturers and industry experts, we were able to provide environmentally safe training in the COVID age, helping to continue to advance the knowledge and professionalism of the LATAM cleaning industry.
In September 2021, we held an onsite conference in Mexico City during Abastur and ExpoMed, an international event where members had the opportunity to network with hospitality and healthcare companies. More than 30 professionals received the tools, knowledge, and data that demonstrates the importance of establishing a professional cleaning and disinfection program.
ISSA LATAM also partnered with Conexiones 365°, a media platform that connects the hospitality, construction, and medical sectors. Using this platform, our members can gain access to new markets and educational content.
Other International News:
As the worldwide cleaning association, ISSA continued to support the industry across the globe, including Oceania, Korea, China, and Europe, Middle East & Africa, (EMEA).
ISSA Oceania focused on education and training and developed a comprehensive range of webinars and online learning programs. These sessions grew in popularity and attendance throughout 2021, with companies registering from not only across the Oceania and Asia Pacific regions, but also Canada, United States, South America, Middle East, and Europe. Additionally, as members increasingly desired to keep abreast of industry news and information, the number of INCLEAN subscribers rose. We saw a 15% increase in online subscriptions to this valuable industry magazine from professionals within the industry as well as other related fields.
ISSA expanded in EMEA with our continued partnership with Pulire, relocating our EMEA headquarters to Milan, Italy, under the leadership of Toni D’Andrea. In 2021, ISSA Pulire Network and Informa Markets launched a global show portfolio including 10 events across five continents all branded as ISSA Shows, Conferences, or Pavilions. The Global Show Portfolio added ISSA Pavilions in Mexico and China, and ISSA Conferences in India and Southeast Asia. The 2021 events successfully provided educational and networking events in a safe environment. Additional shows for other markets will be developed in 2022.
The new ISSA Marketing Consulting Services provides members a with cost-effective, expert-led option to explore markets or expand distribution overseas. Another noteworthy tool, the Value of Clean®, was updated to help global members reinforce that cleaning is an investment and not an expense.